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";s:4:"text";s:22959:"Your phone number won't be shared with any other members of the group. Tottenham Hotspur face Premier League Champions-elect Manchester City in the Carabao Cup final on Sunday. Chelsea will get the chance to give their new sponsors a winning home debut when they face Watford at Stamford Bridge on Saturday. In the last 10 years, the biggest hitters have take a different and more lucrative path, choosing to join forces with multinationals with global appeal. One fan pointed out that three was also "how many minutes it took for Marcos Alonso to track back.". The contract with Three is described as ‘significant’ financially for Chelsea, with The Athletic reporting it is 'comparable' to the expiring https://nonleaguedaily.com/the-biggest-sponsorships-in-football-soccer This meant that Frank Lampard's side wore their new-look 2020-21 season strip for their clash against the Hammers at the London Stadium. And many fans were particularly unhappy with their new sponsors who had tweeted ahead of kick-off: "We hear that 'Three' is a magic number.". https://www.distractify.com/p/why-does-chelsea-have-a-3-on-their-jerseys The Blues will replace Yokohama with the British … Three to fix signal problems for Chelsea fans with kit deal For other inquiries, Contact Us. Japanese tyre manufacturer Yokohama Tyres will cease to appear on the club's shirts in the 2020/21 campaign as their £40million-a-year deal comes to an end this summer. Bomb squad called to M20 after cop chase as 15-mile stretch of motorway closed, Blackpool rollercoaster breaks down 'forcing riders to climb down 213ft', Ashley Cain's daughter dies aged 8 months old after leukaemia battle, How Ashley Cain and Safiyya bravely showed the world Azaylia's final weeks, ©News Group Newspapers Limited in England No. Others made reference to Bayern Munich's 3-0 win over Chelsea in their Champions League first-leg clash. The early and mid 2000s were the zenith for the industry in the Premier League, with the three most successful sides - Arsenal, Chelsea and Manchester United - sponsored by O2, Samsung Mobile and Vodafone, respectively. The telecommunication giants recently signed to be Chelsea's shirt sponsor. 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WhatsApp: Click here to enroll or text NEWS to 07557204594 and then add the number to your phone contacts book as chelsea dot london (case sensitive, with spaces) to receive daily updates and breaking news from Oliver Harbord and the team on Chelsea. The Blues remain in fourth, just two points ahead of United and Wolves after missing the chance to leapfrog Leicester into third. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. #COYB https://t.co/JkKNIAeN7P. To inquire about a licence to reproduce material, visit our Syndication site. In 2015, Chelsea FC announced a deal with tire maker Yokohama that pays the club 40 million pounds ($52.6 million) per year for five years to wear the company’s logo on the team’s shirts. Chelsea took this approach to by signing up with Yokohama Tyres but now look to have secured another significant commercial deal that will help keep them near the very top of the Premier League for the value of their shirt sponsorship. These include airlines in the Middle East (Manchester City, Etihad Airways; Arsenal, Fly Emirates), car manufacturers in the USA (Manchester United, Chevrolet) and banking, insurance and financial services companies at home and abroad (Liverpool, Standard Chartered; Tottenham Hotspur AIA). https://www.sportspromedia.com/news/chelsea-shirt-sponsors-yokohama-talks Telecommunication have previously been one of the most dominant sectors in football shirt sponsorship, and the deal with Three could be something of a resurgence. At the time it was signed by the Blues it was second only to Manchester United's tie-up with Chevrolet in the Premier League in value, and was said to be worth £200million in full. Man United lands $1.3 billion, 10-year Adidas deal AP Manchester United landed the richest uniform deal in soccer, a $1.3 billion, 10-year agreement with Adidas that replaces its Nike sponsorship. https://www.espn.com/soccer/league-name/story/2318787/headline CHELSEA slipped up in the race to secure Champions League football after falling to a 3-2 defeat at West Ham. Twitter: You can follow our dedicated Chelsea Twitter account and our Chelsea writers, Adam Newson and Sam Inkersole. We hear that 'Three' is a magic number. View our online Press Pack. Click here for more information on the service. — Three UK (@ThreeUK) July 1, 2020 Chelsea's £200million sponsorship deal with Yokohama Tyres finished at the end of June. Chelsea have announced a new shirt sponsorship deal with Three for the start of next season. - Chelsea fans fume at club's 'new signing' ahead of transfer deadline day, The Premier League transfer changes that could affect Arsenal, Chelsea and Spurs next season. After the match, West Ham's three goals were not the only spooky coincidence surrounding Chelsea's new cursed kit. ... Chelsea - Three - £40m. The side that tore up the Premier League under Jose Mourinho more than a decade ago did so with another telecoms giant, Samsung Mobile, splashed across their chests. Chelsea and Samsung agree new shirt sponsorhip deal - BBC News Former Blues boss Jose Mourinho's famous 'three titles, respect' rant even got brought into it. Chelsea are back in familiar territory after choosing UK telecommunications firm Three as its main shirt sponsor from next season. To see all content on The Sun, please use the Site Map. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Chelsea debuted their new kit with sponsors Three in a 3-2 loss to West Ham, Lampard denies Chelsea were ‘let down by the defenders’ despite his team succumbing to shock 3-2 defeat to West Ham, squandering chance to go third in Premier League, £200million sponsorship deal with Yokohama Tyres finished at the end of June, Frank Lampard's side wore their new-look 2020-21 season strip, Independent Press Standards Organisation (IPSO). News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. M anchester United still earn the most with their Adidas deal worth £75 million a year and Real Madrid and Bayern Munich are on Adidas bigger deals than Chelsea … However, Yokohama have not entirely severed ties with the club either, staying on as official tyre partner for the west Londoners. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. What's more, Chelsea promoted the deal as being a far more holistic partnership, noting how the firm was among the biggest social media draws in the world, with an app downloaded by millions. Stay up to date with all the latest with all the latest Chelsea news from Adam Newson, Sam Inkersole and the team at football.london across our social media channels. While Ole Gunnar Solskjaer was hailed for his three wins over Lampard as Manchester United manager this season. When you subscribe we will use the information you provide to send you these newsletters. Manchester United have signed a new record sponsorship deal with TeamViewer worth £235m. https://www.ft.com/content/277b174c-3a9d-11e9-b72b-2c7f526ca5d0 But it was far from an ideal first outing as Chelsea slipped to a 3-2 defeat despite taking the lead on Wednesday. It is unclear how much Three will be paying but they have sweetened their deal with Chelsea by promising to ensure Stamford Bridge is 5G-enabled within the first year of the partnership, with patchy mobile signature at games a grumble of the modern football fan. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. Your information will be used in accordance with our, 'Not a good joke!' Or you can join our dedicated group. pic.twitter.com/bQ7E2hiwi3, ThreeUK admin rn pic.twitter.com/Wm0liK4WFp. Commenting is currently disabled on this article. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. Sign up now to The Football Project newsletter to get all the latest Premier League news straight to your inbox! https://edition.cnn.com/2015/02/24/football/football-shirt-sponsorship-deals It's not too late to delete this. Roman Abramovich's side have agreed a new kit sponsorship deal with mobile phone network provider Three with the company set to offer other benefits to Chelsea and their fans beyond an injection of cash into the coffers at Stamfor Bridge. Something went wrong, please try again later. Chelsea's sponsorship deal with Samsung is set to expire at the end of the season and the club are in talks with Turkish Airlines to take over as partners. Alcohol and technology companies were popular had been popular in the late 1990s while gambling firms began to takeover in the late 2000s, especially among clubs outside the traditional elite. And fans pointed the finger at the Blues' new sponsors Three for jinxing them before kick-off. Facebook: You can follow our Chelsea page, Adam Newson and Sam Inkersole. Stamford Bridge (Photo by Clive Rose/Getty Images). 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