";s:4:"text";s:28862:"Is there anything that stands out for you? If you’re a portrait or still life artist or photographer, you could try a moodier, darker tone. Free and premium plans, Sales CRM software. @Wearewildbloom's posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. Thus, Instagram is not just about posting memories and selfies anymore. We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. Use OrangeTwig’s InstaSuccess toolkit to grow your audience with targeted hashtag suggestions and make all your Instagram posts clickable. To achieve a greyscale Instagram feed theme, you will need to take your photos against backgrounds that have minimal color to them. Try interesting angles — low angles, front angles, flatlays (high angles). Just make sure you go back to your theme for the next few photos. Color Block Instagram Feed Theme. Working on the content strategy for your page, consider picking the right Instagram theme that will help you create the brand look and stand out from the competition. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. And what mood should that reflect? First up on our list of Instagram business ideas is to help people out and show them where you’re located! Or you can choose layouts with a similar theme to showcase your products in. The rebel in you may want to go against Instagram’s square photo grid by changing the aspect ratio of your photographs. One of the best feeds on Instagram is the vertical lines theme. Use Instagram to show people what to look for when finding your business, where to park or to give them your exact address. Start Selling to Instagram's 1 Billion Users With Ecwid, 8 Ecwid Store Examples that Sell Education Courses [2021], Step-by-Step Process of How to Create and Sell Online Courses as an Influencer in 2021, 10 Ecwid Stores that Sell Digital Products [2021], 10 Inexpensive Beginner-Friendly Business Ideas to Make Money Online. This set of 16 Instagram templates is an ideal option for businesses looking for a simple pack that can help them easily get started with some of the basic Instagram posts for businesses. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way, and makes it easier to captivate viewers' attention on a product. @Nadia_Rachel92, for example, is able to make her posts of family, friends, and travel seem more refined and professional, simply by using the same filter for all her posts. Let’s work together to help small businesses sell online. It is important to plan out the mood depiction of your business page before you start posting. You can post a photo of your front door so people can rest easy knowing they are in the … Yes please. they first discovered on the platform. If you’re changing up the sharpness, contrast, and brightness, use the same … HubSpot's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on HubSpot's website and products. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. While a themed Instagram requires planning, it’s not that hard if you start by shortlisting what you want your business account to reflect. 1. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. However, ensure that the black border theme goes with the whole mood of your business page. Here’s an example of how you can use the Blush themed layouts to promote your products: This theme element has been taking over Instagram like a storm. There are a number of things you can do with borders: The white border: This is the most commonly used border. Keep in mind, that your mood must reflect the vibe of your product. Sell around the world on a website, social media, marketplaces like Amazon and eBay, and anywhere else that strikes your fancy. Luckily, there’s no shortage of things to post on Instagram. Good photography is everything. And, while "vintage" might sound a little bit vague, it's easy to conjure. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. Now that you have your Instagram content themes ready, let’s dive into ways that non-visual service-based businesses can create and curate appealing imagery to complement their organization. This is a very popular theme idea on Instagram right now! Happy marketing! For instance, if you are a home decor seller, the white minimalistic approach is elegant and artsy. While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Browse through all the available designs or use the search bar to look for a specific theme or topic. It lets you break up your photos into 3 part grids or 6 part grids or 9 part grids, whichever you decide to go with. Maybe your business is difficult to find or hidden by other surrounding buildings. And it you want to switch things up in your feed without stepping too far away from your Instagram theme, Pallian recommends incorporating cropping and white space. One of the simplest ways to create a beautiful Instagram experience is to focus on color. For some, it’s focusing on content that is branded to your business color palette and for other’s, especially apparel companies, it’s focusing on the colors you want to focus on during a seasonal line. It is your way of making your great first impression when users land on your page because that is the first thing they visually see. It immediately lends a classic and professional feel to the feed. It is also a good idea to choose community organizations that have a natural affinity with your brand or business to post on Instagram. When someone comes across your profile you want them to stay back and follow you. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Select a template you like and customize the elements with our drag-and-drop editing tools. It is important to plan out the “mood” depiction of your business page before you start posting. You may unsubscribe from these communications at any time. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. It also includes 2 moodboard templates that are perfect for … It’s easier than ever to make money online or start your home-based business. @Lisedesmet's black and white feed, for instance, urges the user to pay close attention to the image's subject, like the black sneakers or white balloon. The lack of color draws you into the photo's main subject, and suggests a timeless element to your business. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. Keeping a theme is about portraying a recognisable universe within the context of your business profile, without being boring. 2. Create an ongoing marketing plan in seconds, with no technical know how! Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account, or peruse your posts. Different visual styles have different effects on different audiences. Instagram released a statement in 2019 stating that there was no difference in the Instagram feed presence of personal or business profiles and that there would be zero effect on reach whether you had a business or personal Instagram account. @Personaljourneyapp employs this tactic, and their feed looks clean and intriguing as a result. Each web design is modern and creative, easily catering to many different tastes, no matter how picky you are. I like how the.avantguardian does not restrict herself to one particular border. The disjointed look is quirky like you will see on the.avantguardian’s feed below. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. See all integrations. Thus, people are looking for business tips, tricks, hacks, and how-tos; they also follow successful entrepreneurs and businessmen to draw inspiration from them. Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. The photos are all natural, but they blend in with the overall color scheme. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. An Instagram theme is a cohesive, branded look or aesthetic that seems to flow from one photo to the next. Google advertising, Facebook advertising, Search Engine Optimization, and more. If your brand does well aligning photography with content, you might consider organizing your posts in a thoughtful way -- for instance, creating either horizontal or vertical lines, with your rows alternating between quotes with plain backdrops, and images. This is one of the most common ways to go about a themed Instagram account. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. It’s enough to inspire you to get creative with your own account. A lot of this depends on how you design the look and feel of your Instagram business account. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. High resolution pictures should be your priority. If you’re changing up the sharpness, contrast, and brightness, use the same presets for all your photos. It's particularly appealing if you choose an aesthetically-pleasing and calm color, like the soft pink used in @wildehousepaper's feed. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. Make a list of the things that appeal to you about each account. If you're interested in creating a highly cohesive feed but don't want to stick to the one color theme, consider trying two. For instance, as part of my product promotions, instead of only putting up my own pictures of my products, I could ask customers to send in their photos with my products. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why … Creating a consistent Instagram theme plays a vital role to your business account. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Bidisha Das is a Social Media Specialist at Orange Twig, the marketing app helps Ecwid sellers automatically promote their products on social media in compelling professionally designed layouts. I’m inspired to try different angles from looking at their feed. Everything your business posts needs to look on point and an Instagram themes take that to the next level. 10 Perfect Instagram Themes You Can Create Why have an Instagram theme? Make the best use of it and get your brand name out there. As you can see from the above photo, Pink Instagram theme is a cheerful and uplifting feminine theme that puts a focus on pink, white and light colors If you want a brown Instagram feed, use VSCO’s filter M5 that comes free with the app. Marketing automation software. Here are some of the most common border themes on Instagram: White borders Perhaps you choose to use brand colors. A color popping gallery which gives off a young and playful vibe. Since it's often easiest to learn by example, we've cultivated a list of 12 stunning Instagram themes to inspire your own feed's transformation. Plus, they're captivating and unexpected. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. Chuck images that are blurry or grainy. Using an aesthetic that’s suits your brand ensures that your audience can connect with … Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. Once you establish a consistent Instagram theme, it’s easy to maintain if you plan ahead and use the right tools. Some of the apps that let you make these borders and more, are: This requires a good amount of thinking. You only have one chance to make a good first impression -- similar to the importance of creating a well-designed website, its critical you put effort into your Instagram feed. Trying only a particular color or border or mood for your Instagram tends to restrict the kind of images you can post. 30% of Instagram users have purchased a product, How to Make Quotes for Instagram: 11 Apps to Try This Year, How to Make an Instagram Business Account, The Optimal Instagram Story Dimensions [+ Tips for Best Quality], Mix-and-match Horizontal and Vertical Borders. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite 1-3 filters and use them for each of your posts. An Instagram theme also helps you c onvey your brand personality and effortlessly raise brand awareness. If it's the entryway for one third of your potential sales, don't you want it to look clean and inviting? The black border: This will immediately make your feed stand out because the black border is rarely used. Your overall Instagram feed should be visually consistent to generate interest. You can stick to one color and have it repeated in various ways through the objects in your images. Source: @taza on Instagram 7. Business. One of the very lucrative business options that are available on Instagram is to be an Instagram influencer. Knowing that your business cares about the same things your target audience cares about will make people feel good about buying your product. Invest in Professional Photography. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. To do this, consider desaturating your content and using filters with more cool colors, like greens and blues, rather than warm ones. Free and premium plans, Connect your favorite apps to HubSpot. For cestmaria, the Instagram account of photographer and interior stylist Maria Marie, the theme color changes with the seasons. Most users alternate between photo and text, but many others also alternate between two different background colors. There are so many ways for small businesses to take their Instagram content to another level helping to build an online identity. This is likely more successful if you're aiming to sell fashion products, or want to evoke an edgier feel. Black and White. The circle frame: This is also fairly uncommon, and as a seller, might restrict the kind of product photos you can post because a lot of it gets minimized in the circular frame, but it is still visually an interesting thing to try. When creating a theme for Instagram, you’ll need to give some thought to: Colors to use Tiled Grid. Establish a Consistent Instagram Theme for Your Business. Not only will it bring in more engagement, but it will also increase the credibility of my business. You will also need to always post your images in groups of 3 so you don’t disrupt the big image. Nowadays, Instagram is often someone's initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. What do like about each one of them? Use Instagram themes to help enhance your brand aesthetic on Instagram, but not to completely change it. This will make your images flow into each other smoothly, irrespective of the subject. Play with composition, color palettes, patterns. With this Instagram theme you create a checker board look with contrasting content. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites or website itself. Imagine a row of grids that make up just one big picture. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. Similar to the one color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. I'm going to share 10 perfect Instagram themes you can easily create to start getting those coveted oohs and ahhs from potential followers. What will be the content strategy for your business page? Minimalist Instagram Feed Theme A good mix of content helps in not coming across as spammy and makes browsers stay back for both entertainment and information. Instagram Feed Ideas #9: Choose a Border and Stick to It. 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