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";s:4:"text";s:2606:"And it's not just American companies who are in on the conversations either, as the Canadian theater powerhouse, Cineplex, recently reopened the discussion over the holidays as reported by Deadline. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. I think it’s what, clearly, what consumers want and I would dare say, if it were possible for us all to get in a room together and have exhibitors and studios and digital distributors all get in a room together, I’ve seen enough research to really believe that it’s really something that would be good for everybody and I really believe that in the next 12 months we’re going to see some tests done and some territories in the near future, I think that will happen. The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this … As movie theaters across the country shut down due to the ongoing global pandemic, new films are being released on demand instead of hitting theaters first. This proved to be a pretty fruitful quarantine business strategy; Universalâs Trolls World Tour, which bypassed theaters altogether and went straight to PVOD in early April, raked in an estimated $100 million in its first three weeks. The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this affect the entertainment industry? Hereâs a roundup of new releases on PVOD worth spending some of your stimulus check on. Plot synopsis: "Two teenage elf brothers, Ian and Barley Lightfoot, go on an journey to discover if there is still a little magic left out there in order to spend one last day with their father, who died when they were too young to remember him." ", Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |, Franchise Fatigue: Hollywood's Newest 'F' Word, Why Marketers Must Adapt: Binge Watchers and Video On Demand, What The Disney-Fox Deal Means For Hollywood, How Your Product Placement Program Works With Hollywood Branded, Creating An Integrated Media And Entertainment Marketing Plan, 4 Common Myths About Product Placement Debunked, 5 Ways Brand Marketers Secure Product Placement To Increase Sales, A Mad Men Case Study On Liquor Product Placement. was playing in theaters before the COVID-19-related shutdowns, and you can now rent it for $19.99. But their master plan is about to be derailed when one of the hunted, Crystal, turns the tables on her pursuers. Available on: Various on-demand platforms ";s:7:"keyword";s:27:"still in theaters on demand";s:5:"links";s:918:"Celebration Pinter,
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