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";s:4:"text";s:10955:"28, 1898: The name Pepsi-Cola is first used. 1909: Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. The name comes from the two main ingredients pepsin and kola nuts. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons. Creation of Pepsi-Cola. 2004: Introduces new brand Pepsi EDGE, with the same taste but half the sugar, carbs and calories of normal colas. 1984: Michael Jackson stars in the first two commercials of the new "Pepsi, The Choice of a New Generation" campaign. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race.". Frito-Lay 1961. It will satisfy you.". 1909: Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. 1921: Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. The drink proved so popular that in 1902 Bradham incorporated the Pepsi-Cola Company. Timeline of Pepsi from 1893. 1996: Lucasfilm and Pepsi shake hands on a long-term partnership for the. Late 1921: Only two Pepsi-Cola plants remain open. 1958: For quite some time it has been known as "the kitchen cola" because of its insistence of being a bargain brand. 1923: Pepsi-Cola goes bankrupt. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons. 1898: Pharmacist Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. 1907: Pepsi-Cola trademark is registered in Mexico. His wife, actress Joan Crawford, plays a big part in promoting Pepsi-Cola. 1908: Becomes one of the first to go from horse-drawn carts to motor vehicles delivery. It's new slogan is: "More Bounce to the Ounce". Pepsi is a carbonated soft drink manufactured by PepsiCo. July 2002: Introduces the new brand Pepsi Blue with the tag line, "It's a Blue Thing.". 1939: Pepsi-Cola elects Walter S. Mack Jr. as its President. "Pepsi, The Choice of a New Generation" campaign. 1939: The theme "Twice As Much for a Nickel" appears in the cartoon strip. 1948: Introduces product in a can for the first time. 1949: The slogan "Why Take Less When Pepsi's Best?" Print; Events. Pepsi-Cola Approx. 1966: Mountain Dew airs for the first time with the catchy tag line, "Ya-hoo, Mountain Dew.". 1994: Adds expiration dates to all products. 1934: Begins selling twelve ounce bottles for five cents to counter its competitors who are selling six ounces for the same price. 1909: The theme "Delicious and Healthy" will appear on and off for the next two decades. It eventually is translated into fifty-five languages and even becomes a hit record. It is still under construction, and is not perfectly set in stone. Take your favorite fandoms with you and never miss a beat. 1966: Mountain Dew airs for the first time with the catchy tag line, "Ya-hoo, Mountain Dew.". ", 1988: Michael Jackson does a four-part "episodic" commercial named "Chase" that is aired during the. Aug. 28, 1898: The name Pepsi-Cola is first used. Because of this, consumers become more aware of Pepsi-Cola's value advantage. Today the Pepsi trademark includes Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT. https://pepsi.fandom.com/wiki/Pepsi_Timeline?oldid=7150. 1909: The theme "Delicious and Healthy" will appear on and off for the next two decades. Pepsi's Got a Lot to Give" becomes their new theme aimed at the Pepsi Generation. Late 1920: Sugar drops to two cents per pound. 1935: Moves operations to Long Island, New York. 2002: Becomes the National Football League's Official Soft Drink Sponsor. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. 2001: Britney Spears joins the Pepsi family and sings her own version of "Joy of Pepsi.". 1988: Michael Jackson does a four-part "episodic" commercial named "Chase" that is aired during the Grammy Awards. It enables millions of families to record messages to army personnel overseas. 1903: "Doc" Bradham moves his operations from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year. 1985: Lionel Ritchie appears in "New Generation" advertising followed by Tina Turner, Gloria Estefan, Joe Montana and Dan Marino. Mar., 2002: Cindy Crawford introduces the new look for Diet Pepsi. 1939: The theme "Twice As Much for a Nickel" appears in the cartoon strip Pepsi and Peter. The roots of PepsiCo Beverages North America (PBNA) go back to 1898, when Caleb Bradham, an entrepreneur from New Bern, North Carolina created Pepsi-Cola and began offering it to his pharmacy customers. Creation of Frito Company. An impressive 850-square-foot electronic display billboard is introduced that informs everybody that Pepsi is "America's Choice. Pepsi Timeline. Lay Company. Foundation of Frito-Lay by … 1938: Across Canada there are eighty-five Pepsi-Cola bottlers operating under franchise agreements. Mar., 2002: Cindy Crawford introduces the new look for Diet Pepsi. 1932: Pepsi-Cola trademark is registered in Argentina. It will satisfy you.". Also attending are President and Mrs. George Bush, Lady Thatcher and Walter Cronkite. 1906: Pepsi-Cola gets a new logo with the new slogan: "The Original Pure Food Drink.". 1938: Pepsi-Cola trademark is registered in the Soviet Union. 1943: New logo has a "bottle cap" look with the tag line "Bigger Drink, Better Taste.". 1936: Ninety-four new U.S. franchises are granted. 1963: "Come Alive! 1920: Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. Craven Holding Corporation buys its assets for $30,000. The business began to grow, and on June 16, 1903, "Pepsi-Cola" became an official trademark. It eventually is translated into fifty-five languages and even becomes a hit record. 1936: Ninety-four new U.S. franchises are granted. 1966: Diet Pepsi's gets its first independent campaign, "Girlwatchers." He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race.". 1966: Diet Pepsi's gets its first independent campaign, "Girlwatchers." appears. Also attending are President and Mrs. George Bush, Lady Thatcher and Walter Cronkite. 1905: Pepsi-Cola has a new logo, the first since it's inception back in 1898. It also changes its straight-sided bottles to the "swirl" type. 1907: Pepsi-Cola trademark is registered in Mexico. 1950: Alfred N. Steele becomes President and CEO of Pepsi-Cola. August. 1941: Pepsi-Cola canteen in Times Square, New York, operates throughout World War II. 1996: Lucasfilm and Pepsi shake hands on a long-term partnership for the Star Wars Trilogy films. Frito Company Approx. It's new slogan is: "More Bounce to the Ounce". 1898: Pharmacist Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. 1890. 1940: Makes broadcast history with the first advertising jingle "Nickel, Nickel". 1932: Pepsi-Cola trademark is registered in Argentina. 1953: Because Americans are becoming more weight conscious, "The Light Refreshment" campaign begins. Mar. 1964: Acquires the regional brand Mountain Dew. 1950: Alfred N. Steele becomes President and CEO of Pepsi-Cola. 2001: Britney Spears joins the Pepsi family and sings her own version of "Joy of Pepsi.". 1948: Introduces product in a can for the first time. 1932. 1920: Bradham, thinking sugar prices will go higher, buys large stocks of sugar. 1964: Acquires the regional brand Mountain Dew. Aug. 28, 1898: The name Pepsi-Cola is first used. 1934: Caleb Bradham, the founder of Pepsi-Cola, dies. 1985: Lionel Ritchie appears in "New Generation" advertising followed by Tina Turner, Gloria Estefan, Joe Montana and Dan Marino. 1903: Bradham advertises his drink as: "Exhilarating, Invigorating, Aids Digestion.". 1961: Realizing the importance of the post-war generation, it changes it's theme to "Now It's Pepsi, For Those Who Think Young.". Unveils its new look: a three-dimensional symbol for one Pepsi family. 1941: Changes its logo to red, white, and blue in support of America's war effort. 1949: The slogan "Why Take Less When Pepsi's Best?" Bradham borrows money and sells assets and additional stock shares. 1976: "Puppies," a 30-second snapshot becomes an instant commercial classic. You're in the Pepsi Generation", becomes it's new theme. 1990: Joe Montana returns in a commercial that challenges other celebrities to compare their pop to Pepsi. The "Girlwatchers" musical theme becomes a Top 40 hit. 1934: Caleb Bradham, the founder of Pepsi-Cola, dies. 1920: Bradham, thinking sugar prices will go higher, buys large stocks of sugar. 1984: Michael Jackson stars in the first two commercials of the new 1898: Pharmacist Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. 1938: Across Canada there are eighty-five Pepsi-Cola bottlers operating under franchise agreements. Pepsi's Got a Lot to Give" becomes their new theme aimed at the Pepsi Generation. 1961: Realizing the importance of the post-war generation, it changes it's theme to "Now It's Pepsi, For Those Who Think Young.". 1976: "Puppies," a 30-second snapshot becomes an instant commercial classic. 1950: Pepsi-Cola has no choice but to raise prices to compete. Unveils its new look: a three-dimensional symbol for one Pepsi family. 1999: Introduces the animated character "Marfalump," who is. H.W. His wife, actress , plays a big part in promoting Pepsi-Cola. 1931: Giant candy company Loft, Inc. buys Pepsi-Cola. 1987: Pepsi returns to Times Square, New York after a twenty-seven year absence. 1958: For quite some time it has been known as "the kitchen cola" because of its insistence of being a bargain brand. An impressive 850-square-foot electronic display billboard is introduced that informs everybody that Pepsi is "America's Choice.". Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. It also changes its straight-sided bottles to the "swirl" type. PEPSI-COLA CREATED In 1898, chemist Caleb Bradham created Pepsi-Cola, a carbonated cola drink crafted to refresh and energize customers of his New Bern, NC, drugstore. 1975: Introduces The Pepsi Challenge which eventually convinces millions that Pepsi is superior. 1931: Giant candy company Loft, Inc. buys Pepsi-Cola. Humble Origins The original formula for what would become Pepsi Cola was invented in 1893 by pharmacist Caleb Bradham of New Bern, N.C. Like many pharmacists at the time, he operated a soda fountain in his drugstore, where he served drinks that he created himself. Create a Timeline Now; Pepsico History. 1902: Bradham files an application to the U.S. Patent Office for the Pepsi-Cola trademark name. 1907: Expands to a total of forty franchises. ";s:7:"keyword";s:22:"pepsi history timeline";s:5:"links";s:750:"Doctor Who Season 1 Episode 13 Dailymotion,
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