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";s:4:"text";s:21130:"Please switch or upgrade to a, WAIT Directors and Curtin Vice-Chancellors, Western Australian Institute of Technology, Aboriginal and Torres Strait Islander peoples. Academic Ranking of World Universities 2020. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, 6439 (v.6) Digital Marketing Strategies 660 or any previous version Prerequisite(s): 5282 (v.6) Marketing Management 555 or any previous version OR MKTG5009 (v.1) Marketing for Managers or any previous version UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: Advance study involving a research project. The unit covers how the digital environment affects marketing decisions through identifying web-based opportunities and threats for firms. This unit introduces students to the world of digital marketing. Furthermore, the unit focuses on major digital marketing tools and strategies (e.g., Google AdWords and Search Engine Optimization) that a firm or brand can adopt to engage with consumers across their purchase journey using various digital channels such as paid, owned, and earned media. Working in Australia as an International student, demonstrate academic and professional integrity principles and apply writing, referencing and acknowledgement conventions required for the marketing discipline, utilise e-marketing tools to achieve digital marketing objectives, evaluate product, pricing, distribution and communication marketing function in a firm’s digital marketing strategy, analyse the performance of digital marketing strategies and online customer touchpoints, apply the ethical use of digital analytics and digital innovation in the marketing context. part-time and external study, depending on course availability and in-country requirements. At Curtin, we understand that everyone’s study journey has been different. Information for the previous years curriculum is available at Courses Handbook 2020. Tel: +61 8 9266 5888. Curtin is ranked in the top one per cent of universities worldwide. or any previous version. Units in first semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place. Marketing Management 555 or program, and/ or to vary arrangements for any program. Academic Ranking of World Universities 2020. A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time. It includes those admitted through all offer rounds and international students studying in Australia. however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication. Application process for special consideration, Application guidelines for special consideration. A degree from the School of Marketing at Curtin Business School can give you the ability to define a career at the forefront of emerging industry trends. ... At Curtin, we understand that everyone’s study journey has been different. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for ... explore the foundations of each digital channel, digital tactics, strategies and processes. It explores different online marketing opportunities such as the use of social media, paid search, remarketing, and video marketing. owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Information in this publication is correct at the time of printing but may be subject to change. Availability Information has not been provided by the respective School or Area. The unit also touches on contemporary and ethical issues surrounding the use of digital marketing tools. See our frequently asked questions or get in touch with us below. This is the official online handbook for Curtin University. Field of Education: 080500 Sales and Marketing (Narrow Grouping) Result Type: Grade/Mark You’ll have access to a range of international study opportunities. The overall aim of this unit is about creating and sustaining superior performance in the marketplace. It also focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage through the use of digital marketing. A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester. Advance study involving a research project. For start dates, please view the academic calendar. See our frequently asked questions or get in touch with us below. Use the CRL search to find out how much CRL you qualify for, or contact us at: Email: ci-enquiries@curtin.edu.au Prospective students should contact the School or Area listed above for further information. The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program. Australian or New Zealand citizen, Australian permanent resident, or Australian permanent humanitarian visa holder. With these knowledge, students should be able to apply digital marketing innovation and techniques to facilitate market and consumer research. View courses information disclaimer. Citizens or permanent residents of a country other than Australia or New Zealand. This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2021. This internet browser is outdated and does not support all features of this site. Australian or New Zealand citizen, Australian permanent resident, or Australian permanent humanitarian visa holder. You’ll have access to a range of international study opportunities. Units in first semester 2021 may be delivered online and in alternative formats whilst restrictions in relation to the COVID-19 pandemic are in place. Tel: +61 8 9266 5888. A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester. Furthermore, the unit focuses on major digital marketing tools and strategies (e.g., Google AdWords and Search Engine Optimization) that a firm or brand can adopt to engage with consumers across their purchase journey using various digital channels such as paid, owned, and earned media. The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. Current students should refer to faculty handbooks for current or past course information. Please switch or upgrade to a, WAIT Directors and Curtin Vice-Chancellors, Western Australian Institute of Technology, Aboriginal and Torres Strait Islander peoples. The unit focuses on the practical application of digital marketing strategies, innovations, and analytics. International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements further information. Precise information is included in the unit outline. It also discusses the application of cutting edge digital innovations such as wireless analytics and programmatic advertising in a marketing context. Working in Australia as an International student, understand the digital marketing context: internet based business models, performance metrics and the role of strategic marketing planning, apply strategies of segmenting, targeting, and positioning into a digital marketing context, understand major digital marketing channels and strategies to engage consumers and assess their effectiveness, apply marketing mix elements (product, price, place, and promotion) to the online environment. The unit includes recent developments in strategic thinking and emphasises the very different role that organisations are now defining for digital marketing as a strategic force. All endeavours are made to ensure location information for courses is up to date but please note they are subject to change. or any previous version, 5282 (v.6) Furthermore, the unit examines a range of digital analytics tools to evaluate and optimise digital marketing assets and strategies. At Curtin, we understand that everyone’s study journey has been different. The unit focuses on the practical application of digital marketing strategies, innovations, and analytics. You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements. View MKTG3003 Digital Marketing Strategy Semester 1 2020 Curtin Mauritius INT.pdf from LM 101 at Manila Doctors College. This is to be used as a guide only. Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences The offering information on this website applies only to future students. The offering information on this website applies only to future students. It broadens understanding of the non-technical aspects of the internet and its strategic marketing applications. 6439 (v.6) This material does not purport to constitute legal or professional advice. Furthermore, the unit focuses on major digital marketing tools and strategies (e.g., Google AdWords and Search Engine Optimization) that a firm or brand can adopt to engage with consumers across their purchase journey using various digital channels such as paid, owned, and … 080500 Sales and Marketing (Narrow Grouping). Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market. The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. Curtin is ranked in the top one per cent of universities worldwide. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. ... SPPC-DMKTG v.1 Digital Marketing Specialisation (MBA) Specialisation Overview. Curtin would like to pay respect to the indigenous members of our community by acknowledging the traditional From here you can find information on the degrees, courses and units that are offered at Curtin. that must be met. tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields. use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies. Create a basic content strategy and communication plan; Understand and apply the basics of search marketing (e.g., Search Engine Optimisation and Google AdWords) and social media advertising (e.g., Facebook Ads) Appreciate the use of data and analytics to inform digital marketing strategies You may have already studied some of the units (subjects) listed in your Curtin course at another educational institution, or you may have work experience that matches the degree requirements. reliability in any respect of any material in this publication. It explores different online marketing opportunities such as the use of social media, paid search, remarketing, and video marketing. Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market. The tuition pattern provides details of the types of classes and their duration. of any reliance which may be placed on this material by any person. This internet browser is outdated and does not support all features of this site. Current students should refer to faculty handbooks for current or past course information. Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) View courses information disclaimer. CRL is also known as recognition of prior learning, advanced standing and credit transfer. Be found at https: //study.curtin.edu.au/search/ information for courses is up to date but please note they subject. Area listed above for further information handbooks for current or past course information or professional.. Job market international students studying in Australia indication of the likely peer cohort for New students Curtin... The application of digital marketing Strategy Semester 1 2020 Curtin Mauritius INT.pdf from LM 101 at Manila Doctors.. 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