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";s:4:"text";s:8230:"In developing your website goals, it’s vital to consider your ideal visitor. Everyone has one.’  To be honest, I’ve worked with really large companies (with million dollar turn overs) who have answered the same way so don’t feel bad if you also don’t have any defined yet. Increase online sales from the website by 20% by July.SMART GOAL. Goal: Improve interaction with existing and potential customers. Encourage church members to invite friends using a special invitation that gives their first time guest a free speciality coffee drink. The problem is that a great website can mean many different things to different people. You’re not alone. But it’s important to remember that different companies have different goals for their online marketing. That’s definitely not efficient with your time and money. A goal is not useful if it is vague, generic and can’t be measured. One SMART goal idea is to have a drive to increase the subscribers on the church email list. Save my name, email, and website in this browser for the next time I comment. What if…”. But features and graphics should not be your starting point—you should first list your goals and objectives for the site. This mindset can create tremendous benefits for your company. What I mean by this is you might begin planning a website by making a list of pages you need such as What We Do, Who We Serve, About Us. So, offering VBS could be one of the ways your church does that. I find that when mic customers are setting their website goals, it’s more like, “make my site look better” which is too arbitrary and unmeasurable. Keep that in mind when setting them, and also set up the mechanisms or processes to measure them regularly. Goals help you to stay focused on what matters and will guide every decision. You are almost there. Here’s how SMART goals work and a few tips and examples to assist you in your goal-setting efforts. If you have a new business you may need to put yourself in the shoes of a visitor to your website. For today’s churches, SMART website goals often surround the need to increase the church membership and the size of the Sunday congregation. Next, listing features and pages. Tagged with website goals, website objectives, 175 West Franklin Street Let’s start by making your goals specific. Copyright @2020 Clarity By Design. This is where your SMART website goals help! If you already have an established business, this will be easier. Tracking what users do online and on your website can be achieved with analytics. To help you work out what this is you need to answer this question. They tell me about how they spent a heap of money engaging a local designer and how happy they are with their site. Your SMART goal might be: Bring in 50 online orders each month from customers who a coupon from our email weekly newsletter.SMART GOAL. Donors are especially receptive when they know how their money will help, so be sure to give them that information. Push beyond that by asking questions like, who’s giving the donations? I have created a downloadable workbook so that you can record your goals. "'gp\\\"t-23'7=~2q\\\"'&:2,w\\t\\\\\\016NU^\\017YUYQ\\002A@G\\024\\037ZO\\02" + Have at least 50% of the kids that attend this year’s VBS be unchurched kids. Keys to increasing positive reviews are encouraging customers who have a positive experience to leave one and making them easier to find by adding links on your website. The Mdprayer.org achieved participation of more than 100 people attending their physcian’s prayer breakfast after we redesigned and streamlined their website. Running a website without objectives and goals is a bit like getting into your car and driving to an unknown destination without a map. Conversely, an art or photography site might focus on attractively showcasing new work or selling it online. Remember these traps from Slides 10, 11, and 12? Objectives: Providing quality content on your website, regularly adding new information, establishing trust, marketing your site on other websites and social media. Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing. Clients often fall back on “our buyers are diverse,” but a website aimed at everyone may attract no one. All rights reserved. These goals are crucial to developing the structure of your site, what functionality you require and the information you need to provide. You can give out a special invite card that gives their first time guest a free speciality coffee drink when they visit. var x="function f(x,y){var i,o=\"\",l=x.length;for(i=0;i>lu1q" + Think about your favorite customer, member, or client. On the other hand, if you have more money than time, consider, how much would you invest to achieve your goal? Do they belong to a certain demographic – young families, business professionals, seniors or single people. SMART goals are targets that are designed to be specific, measurable, achievable, relevant and time-bound. The same questions apply if you are a multi million dollar company or a small business building your very first website. Only you can determine the right goals for you and your website and they should help to achieve your main business objective. Beginning the project without clear and measurable objectives can result in a website that meets neither business objectives nor user needs. 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