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";s:4:"text";s:9000:"You may be thinking a website redesign is surely more complex than a single goal, and you’re right. The redesign process will also factor in the overall brand, colors, images, content, and more. Email me and we can grab an ice cream sandwich cookie and chat. I’m Scott de Fasselle of Blitz Media Design in Dayton, Ohio, sharing our guide to setting successful website goals. | Do you want people to make purchases on the website? Redesigning your website is an undertaking that can have dramatic results, and if you want to see even more dramatic results, your designer will likely recommend other marketing strategies that pair well with website design. The potential goals we listed above are pretty general — after all, there are tons of ways that you can improve your bounce rate or site speed. | That being said, it’s best to create a website that is perfect for your audience — and stands out from competitors. Do you want to change a lot of little details? Setting Successful Website Goals: Video Transcript. If you haven’t already identified and built out your personas, it’s an important step that enables you to understand the type of people you’re trying to reach. Increase website donations by X percent by featuring the donate button more prominently and streamlining the online donation form and process. Ask yourself the following three questions to lead you to your overall website redesign goals. Setting goals for your website redesign. Ask yourself the following three questions to lead you to your overall website redesign goals. Whether you know exactly what’s causing your website to be unsuccessful, or you need a bit of guidance, WebFX is here for you. Additionally, it provides insight into the functionality and associated technical requirements needed, such as APIs, plugins, etc. It seems somewhat of a lofty question but it’s super important to have this discussion at the outset of your website redesign so your site architecture, wireframes, designs, content, etc. ⚠️ Why this is important: without clear KPIs, you won’t be able to determine a) if your website redesign was successful and b) by how much. These could include search engine optimization (SEO), content marketing, and more. Your page speed is too slow? Communities? Do you want to add a few bells and whistles, or do you want to add. Check out our step-by-step suggestions below: Do you just want to redesign your blog or are you looking for a total site refresh? This website uses cookies to help us give you the best experience when you visit. Students? What if your company went through a redesign and you need a new website to go with it? Let’s talk more about what your website redesign project plan will look like for both you and your designer. all work in coordination to support your goals. Answering these questions helps you home in on the structure of the site and the type of content you need to develop. Do you suspect that your time-on-page is low because users aren’t interacting with your content? Call Toll Free: 888.449.3239 A lot of times, companies will decide to redesign their website because they feel it’s outdated, they’re not happy with the conversion rate on their site, or they just want something different. No matter what it is, to accomplish your goals with your website redesign, you have to do two things — realize your goals, and list them out. You should take care to redesign your website based on the goals you want to accomplish. Restructure navigation to align with the target customer’s needs as identified through customer surveys and analysis of common search terms in order to reduce website bounce rate. She specializes in content marketing, SEO, and video marketing and creation, and also dabbles in social media marketing as well as graphic design. What are the goals of your website redesign? Step 3: Create an action plan . Do you have analytical data from Google Analytics, Google Tag Manager, FullStory, HotJar, etc. Consider a web design project budget in light of your overall marketing plan. When you hire an agency, they’ll want to know everything about your current site — what you love, what you hate, and what you want to change. This is an important first step of your website redesign project plan because it creates a strong base for your project. Google takes site design and user experience into consideration when ranking sites — which means that conversions can be directly attributed (to an extent) to your website’s design. Lengthen the total time visitors spend on the site by providing more engaging blog and video content. But what if your website is outdated? Whether you need web design help for your Cleveland business or local web design services in Harrisburg, WebFX has you covered. Without this information, it’ll be hard to get the results you want. If your goal is simply to keep users on your site pages, you should design your site with engagement in mind — featuring videos, images, and interactive elements. When the design is finished and you approve the changes, your agency will launch the new and improved version of your website. You should also keep in mind that before signing on any dotted line, you’ll want to speak directly with the agency! However, you need to determine exactly what you want to do with your design to improve key metrics. Step 5. How many people are working on your redesign? For example, is your current navigation extremely confusing and causing people to bounce from your site? When it comes to websites, or any other online marketing, you should have specific goals for what you want to accomplish. You’ll want to do your research to determine the best possible redesign agency for you. No matter what it is, to accomplish your goals with your website redesign, you have to do two things — realize your goals, and list them out. | It seems somewhat of a lofty question but it’s super important to have this discussion at the outset of your website redesign so your site architecture, wireframes, designs, content, etc. This is the perfect time in the website redesign project timeline to decide on whether or not you’d like to take advantage of digital marketing. all work in coordination to support your goals. So, what might goals for a redesign look like? Building or revamping a website without analyzing the results is like throwing all of your hard work down the drain. Some of those reasons for a redesign are tied to goals and some aren’t. Customer Effort Score (CES) → a usual goal of a redesign is making the new website easier to use overall. By using this website, you consent to our use of these cookies. Good website redesign also incorporates marketing, copywriting, search engine optimization, coding, technical skill, and analytical ability. That’s not the case anymore. The elements involved in a site redesign can be daunting and tedious, and if you’re in any sort of time crunch, an agency will be able to do the best work for you in the shortest amount of time. Hi. So you’ve decided that the worn out graphics and slow load time on your website is cause for a redesign, and you’re probably right. That Drives Results®. If you have questions about how to approach a website redesign, we’re here for you. Someone else? With over 1.6 billion websites on the Internet, you’ve certainly got your work cut out for you if you want to have one of the best. Study your audience . Are there major downfalls that you have identified as areas you want to improve? Sitemap, Digital Marketing Sam has researched and written on over 150 topics for WebFX in the past 3 years. Have you done competitive research to see how your website stacks up to others in your category? After you’ve done your research, it’s time to hire an agency that you believe will do the best job redesigning your website based on your budget, your timeline, and the changes you want to see. Here are a few examples of specific goals for a website redesign: Notice that all of these goals are measurable in some way? Ensuring that you’ve fixed those issues is crucial, and you can do that easily with analytics. That’s action item number one! In order to measure success for these goals, you will need to track metrics before and after your redesign. When it comes to websites, or any other online marketing, you should have specific goals for what you want to accomplish. And it’s a big one: What are the goals of your website redesign? For example, if you’re only looking for a blog redesign, it’ll be much cheaper than an entire site redesign. Ten years ago, if you had a website that looked good and had a professional appearance, that was enough. A website redesign project can be a complete overhaul or a clear-cut design update or any variation in between. Before proceeding to website redesign ideas, decide what exactly you want to achieve with these changes. 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